How To Grow Your Small Business with Marketing Even with Tiny Budgets ” 

Small Business Coaching - Small Business Growth with Marketing

“Opportunity is another word for problems.” Anonymous.

Have you ever spent valuable time lowering your fixed costs? Have you taken the best steps to your business growth only to discover there is a bigger issue you have to handle before those steps could be useful? Have you found yourself running around asking for objective advice from an expert on business growth and still come up empty handed? Have you ever wondered if you’d be able to spend less time discovering how to grow your small business with marketing?

Let me assure you that you are not alone. Importantly, imagine how good you will feel when you know the exact steps you need to take at the exact time!

You are probably already aware the most successful businesses are the ones who can service their customers in good times and bad, even right now when we are the centerpiece of Covid-19. 

You might find out that you will inure your business––despite the new National Panic Day on 9 March. It won’t mean what it says.

how to grow your small business with marketing

Here are three areas on business growth that could give you a bigger edge.

1) Your Customers

Get to know how customers discover you and your business. It could mean a simple question when you talk with them. Or, it could take a short survey that asks them how they found you. Make sure you give them check boxes with choices. Collect data on them. 

Successful businesses make themselves visible. That helps ideal customers find them. 

Build a website that appeals to them. Give them a way to fill a simple form to reach you. Better still; offer them a phone number to call you. 

Either way, you are already winning when you cleverly use technology. Your customers will thank you if they don’t have to go to Instagram or Pinterest or use Alexa.

2) Your Employees

Start from hiring the best employees. Hire the ones that fit your culture. Have them take an assessment. Once they’re in, train them on tools. Carry out lean methods. Invite them to think openly. Ask them to collaborate. Align them to your strategy. Use tools in Customer Relationship Management or CRM. 

Carry out Email-Marketing.  Employees will then learn how to nurture customers, follow up and close sales. That will help grow your small business with marketing lowering costs. 

Use E-commerce platforms. Productize your offers, even if they are services. 

Finally, add better sales methods. Mix it with technology. It will rocket your sales.

3) Your Business

As you may already know, cash flow is oxygen for business growth. What about forecasting your sales? That will help you prepare even when the economy stalls. 

What do you do for accounting financials? With an Intuit Proadvisor, LivePlan Expert Advisor and Quickbooks Online, you might be able to combine the best in forecasting and bookkeeping tools. If you want to manage inventory, quickbooks online has even got add-ons to help. You will know what you have, what you need to order so you refill your stock.

Take these 3 steps and the National Panic Day will sound like National Picnic Day to you. Imagine that!

Written by Suresh Iyengar, P.E., President, Business Unit Execution LLC––if you ever wanted to get ahead in starting your business, running your business or growing your business without spending thousands of dollars on a business consultant in Houston, set up your FREE Explosive Business Results phone call. CLICK HERE.

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